11 September 2013

Oxford Printer Holywell Press reviews sales activity and invests for growth

Oxford Printer Holywell Press has plans for growth, and is going through a structured process of review and strategy, covering all aspects of the business, but with particular focus around the sales and marketing activity.

As part of the growth strategy investment has been put into perfect binding. The investment extends the product offering whilst improving service, control and speed of delivery for the customer.

Ben Burrows, MD of Holywell said "we identified this investment opportunity as a result of understanding the changing local market space and we acted quickly - speed has been important".

Holywell is reviewing all its sales and marketing activity and making positive change. As part of the process of the intelligence gathering to make informed decisions, Ben has used the BPIF to review general print and print sales trends. The knowledge gathering comes from meetings and access to the BPIF's Printing Outlook publication.