BPIF monitor the political agenda and identify threats and challenges to the industry. Our work has secured funding and legislative change worth millions to the industry. In addition we provide independent and relevant research used by the industry and government.
Access the latest edition of the Economic Newsletter for the European Printing Industry for data on industry turnover, energy prices, paper consumption and pricing data for pulp, paper, and recovered paper.
In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that by adding print catalogues, it increased sales by 28% and inquiries by 77%. It also yielded a direct ROI of 600%.
Access the latest edition of the Economic Newsletter for the European Printing Industry for data on industry turnover, energy prices, paper consumption and pricing data for pulp, paper, recovered paper, and various packaging grades.
Sappi and Kantar have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.
This report, developed by WARC in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix. It takes a fresh look at what direct mail can offer in today's world, in the context of changing consumer behaviours post-Covid and technology innovations, and explores the best strategies for measuring the effectiveness of direct mail campaigns.