2 December 2014

VOW set for Green Light in 2015

VOW has announced its plans for Green Light 2015, its most interactive and ambitious event to date.

Open to all resellers across the UK, the event at the Hilton Metropole, Birmingham on Friday 23 January 2015 will offer delegates everything they need for running and growing their businesses.

Set to provide an unprecedented level of participation, education and entertainment, Green Light is expected to attract over 350 resellers and over 100 exhibitors, including suppliers, service and system providers.

A mix of inspirational and practical talks, seminars, workshops, networking and supplier stands will make Green Light 2015 a complete one stop shop for reseller business development, giving participants an array of ideas and techniques for competing in a fast changing market. The event will be open to every UK reseller regardless of their relationship with VOW.

Get Switched On will be one of the lead messages of Green Light, with speakers and seminars focused on the need to transform your business and recognise the importance of technology. Sales training, social media and back office system seminars lead by industry specialists will be complemented by interactive 'Switch On' sessions around MPS, Technology, Facilities Supplies, Furniture and Traditional Office Products.

In a series of separate events across the day, VOW Partners will be given the opportunity to take part in exclusive VOW seminars, as well as meet the Vasanta board to discuss relevant industry issues.

A huge supplier exhibition will see manufacturers present the latest product, service and solutions offers on the market, giving delegates the chance to identify opportunities for expanding their ranges and business offering. VOW category heads will give hourly presentations during the day on the latest developments in the Facilities Supplies, Technology, Furniture and Traditional Office Products categories.

Representatives from Vasanta companies' bokz and Headroom will be available to discuss their propositions, as well as key non-core vendors offering advice on every aspect of running a business, including the legal and financial issues.

The comprehensive Green Light programme is intended to give resellers the opportunity to engage with as many industry contacts as possible and achieve maximum value from their attendance.

The day time activities will be followed by a black tie gala dinner and VOW Partner awards ceremony in the evening.

Martin Weedall, national sales director, VOW: "Green Light will be VOW's biggest event yet in terms of both scale and scope. The industry is evolving fast and we are changing our approach to address this, creating our most engaging and inclusive day to date. We're developing the event to become a learning and resource centre for partners and resellers from across the UK and we believe it will be highly effective in equipping everyone for on-going change.

 "We intend to provide total value in terms of ideas, practical know-how and access to valuable industry contacts. As well as offer exclusive opportunities to our valued VOW Partners throughout the day, we intend to ensure the return on time invested by every single delegate is second to none."