18 August 2015

The role of email in multichannel marketing

With the variety of digital channels available today, it is important to consider the best methods to build trust and loyalty. Lack of consideration can lead to your message being spread so thinly, that it achieves nothing.

Although social media and direct online engagement are popular marketing mediums, email still remains the most effective way to establish and maintain customer interaction.

This Strategy Guide - developed by email marketing automation provider, dotmailer - will show how you can build a customer-centric, multichannel marketing approach that can be deployed cost-effectively and produce a powerful return on investment from the outset. The guide is a must-read for anyone looking to build a multichannel approach with their customer at the heart.

From this guide:

• Learn the difference between Multichannel and Omnichannel.
• Discover how to future-proof your data strategy.
• Understand how to use behavioural analysis to shape content and increase ROI.
• Understand 13 principles for covering your multichannel strategy.