22 August 2013

Tour de France set to take on England in 2014

The 2014 Tour de France will be the 101st Tour de France.  It is scheduled to start in Leeds on 5 July 2014. After Yorkshire the tour will head to Cambridge and proceed to the final stage in London which will take the competitors through St James Park, in front of Buckingham Palace for a spectacular finish on The Mall

This is a massive opportunity for printers in terms of the publicity that will surround this event.

Julie Rice, director of the Sheffield-based Evolution Print who produced the Tour de France pop ups, said: "It's incredibly exciting to be involved in helping promote the world's most famous bike race coming to our very own county. As we get closer, more and more people are started to realise how big this will be for Yorkshire and to play a part in its promotion is fantastic for us all at Evolution.

"Whether you love cycling or just want to witness an amazing spectacle, Yorkshire's Grand Départ will be massive."

So make sure you look out for new opportunities for print to help promote the Tour de France throughout the country.