10 November 2004

Your chance to star in International Direct Marketing Fair’s Digital Print Pavilion

At the International Direct Marketing Fair 2005, organisers Reed Exhibitions and the BPIF will launch the exhibition’s first-ever Digital Print Pavilion to promote BPIF members’ services to the direct mail market. The Pavilion will form part of The International Direct Marketing Fair at Earls Court, London on 22, 23 and 24 February 2005. The BPIF aims to promote members’ services via the Pavilion to the estimated 10,000 direct marketeers attending the fair and would welcome good digital print case-studies which could be featured in the Pavilion. Cicely Brown, BPIF Director of Corporate & External Affairs, says: "In recent years I've been seeing inspirational case studies of how digital printing can significantly improve the direct marketing process and its role in business. We're tremendously keen to bring this story to as wide an audience as possible and we are convinced that the Digital Print Pavilion at IDMF will provide a major boost to this objective." We will be suggesting case-studies for the speakers and seminars so if you feel you have a particularly good case-study on digital print that could be featured in the Pavilion, please contact Cicely Brown. Please be aware that the organisers, Reed Exhibitions, have final control over the speaker programme. The Pavilion will encompass a 60-delegate theatre with eight speakers per day including leading-edge keynote sessions. There will also be a surrounding display area offering free advice on products and services directly related to digital print including: print supply, database management, design, and logistics. Although print has always been an important aspect of The International Direct Marketing Fair, this will be the first time that there has been a major focus on digital print. For more information about The International Direct Marketing Fair 2005, visit www.idmf.co.uk or call 020 8910 7000.