June 2016

The Life Stages of Mail

We know that people of all ages read and respond to mail. But as their lives change, they respond in different ways, with important implications for brands, institutions and other organisations. Does the twenty-six year old living at home with mum and dad have a different perception of mail than a twenty-six year old with a young baby? Of course. The Royal Mail commissioned two extensive qualitative studies through Quadrangle and Trinity McQueen, and drew on a wide range of data sources, including TouchPoints, TGI and their own previously published research.

The resulting report analyses the evolving role of mail at different life stages, providing valuable insight and recommendations for advertisers who want to get the most from mail as people grow and change.

Download the report using the link below.