December 2016

Business models and strategy finding for the printing industry

The International Circle of Educational Institutes for Graphic Media Technology and Management publishes a journal of scholarly articles (International Circular of Graphic Education and Research). Read this paper on Business models and strategy finding for the printing industry.

The printing industries all over the world have to find new successful strategies and business models. The reason for the necessary changes is based on the ongoing shift from analog to digital production technologies and media products, bringing about new business opportunities on the supply side in combination with changes in the media use on the demand side. The economic situation of major parts of the printing industries is a challenging task. The task for printers is to understand which technologies, processes and markets fit best to implement successful business strategies.

Therefore in this paper strategic options are analyzed based on Porters strategy model, a business model canvas, the core competence approach and the analysis of disruptive changes caused by the digitalization. In order to classify possible strategies and business models a portfolio approach with two dimensions (Technology, Market) is used. Possible business models are identified and assigned to the portfolio. Examples for business models are given.

Alexander Roos
Hochschule der Medien (Media University), Stuttgart, Germany