16 April 2018

Let your print do the talking!

Showcase the wonderful world of print and graphics and let your products speak for themselves to your customers.

Last year we reported that several businesses were adapting their meeting rooms, making them an environment to showcase the fantastic outcomes of print and graphics and filling them with beautiful and interesting and assorted examples of their best printed products, across all mediums and with a wide range of enhancement effects. Many companies have also created bespoke spaces to let the examples of their work speak for themselves, providing a focal point to engage customers in discussions on enhancing, value, ideas and innovation.

This was reiterated at a recent Print Power talk, where the discussion was focused around the upcoming campaign to promote ROI of print up the supply chain and into customers.

Research by Print Power revealed:
- Agencies and brands are interested in print if they are persuaded it is effective
- Age profile of agencies results in low print awareness
- Audience is not easily reached
- More targeted and personal contact is needed with this small but influential audience

To tackle these findings Print Power are incorporating into their suggested strategy the adaption of a meeting room to showcase the beauty, creativity and excitement of print, or the adding of great print images to your website as a start.

An example of this showcasing of products is BPIF member Masters Bookbinding. They have created an award winning ‘Box of Magic' which promotes all the different binding techniques available to inspire customers when they are creating projects of their own.

DS Smith a leading packaging company have created an ‘Impact Centre', which enables potential customers to explore best packaging practice and take inspiration from elsewhere and apply lessons to every touch point.

Print is a fantastic medium for delivering messages and it's important to remind your customers just how beautiful some printed products can be.