4 December 2017

Dotmailer report – don’t let the marketing cloud rain on your plans

This report from Dotmailer looks into the different technologies avaiable to help your business's marketing department.

We live in an age of machine empowerment. The success of your marketing department is still judged by sales, engagement, and brand recognition. However, it is now impossible to achieve meaningful success without support from the right technology.

Whether you favour the best-of-breed providers or are intrigued by the all-in-one solution, your technology choices should provide the perfect fit. A good match will enable your marketing department to develop bright ideas into successful campaigns, supporting overall business objectives and providing scope for future objectives. Unfortunately, this is not everyone's experience. For a variety of reasons - legacy structures, budget limitations, extra-departmental stipulations, for example - the most ambitious department can be left with technology that hinders rather than helps.

For more information on Dotmailer please click here.