7 December 2016

Innovation is still a mantra that sells - can it differentiate your business?

I read an article recently about the Packagung group DS Smith opening up two PackRight Centres which will bring customers in close proximity with packaging experts to design and build new or improved packaging prototypes. They are already an established format in Europe with 24 PackRight Centres already operating across the continent.

The idea is for DS Smith's packaging strategists collaborate with customers at the centres to brainstorm ideas that address their packaging and supply chain challenges.

The company said 'customers put their packaging requirements into context by learning about broader trends within the packaging industry and sharing their vision, ideas and concerns on everything from the branding and look of the packaging to transportation in the supply chain and recyclability'.

· They can then undertake a series of hands-on workshops to explore their ideas in the design studio, using technology including sketching boards and visualisation software.

· The PackRight Centres have put collaboration at their heart

Formalising what a great many companies do every day across our sector would enable the right shift and I have seen recently many a tired meeting room transformed into an exciting and visual display of what creative options are available from a modern print service provider. Highlighting how potential customers can use and harness the great things we can do and populate the room with great examples across substrates is a winner.

Take a re-look at how you display innovation in 2017. It's not as hard as you might think and customers love it.