Dream or distraction? A new study from dotmailer and Econsultancy

The attached study “The Reality of Multichannel Marketing” gives you guidance on how to tackle the multichannel maze and build customer journeys where the main focus is on the channels that provide the best commercial response.

The report is a must-read for anyone looking to tackle multichannel marketing as it offers compelling insight which will enable you to

• Learn why keeping email at the heart of multichannel can make the dream a reality.

• Discover how mobile, as a device, can change customer behavior

• Realize the most effective way to use search - the key acquisition tool

• Understand one of the top challenges of how to effectively gather data, how much, where to store it and when to deploy it.

Downloads

Multichannel marketing report - Size: 1.2Mb Download

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