29 July 2014

Refresh Your Business Brand as well as yourself over the Holiday Period

Whilst the Holiday period is full of different taxing challenges, managing your teams and staff's breaks and trying to get through everything you need to before you go away yourself. The change in pace and demands can be an ideal time to slowly infuse yourself with ideas for positive change for when you get back. Ideally call the BPIF and arrange a meeting for when you are back to discuss ideas and options to invigorate and move your business on. Its an opportunity to refresh your plans and options.

Three ways to make that process easy:

Reflect - Some people spend too much time looking back, finding it hard to look forward. But don't stop reflecting on the amazing things that have happened. To be in business is something to be proud of and takes guts and energy.

Take or make the time to reflect on the past, because that helps decide what things to keep doing, or, stop doing. It's the perfect time to devise an action plan to refresh your business brand for internal and external audiences.

When you have a business, more often than not, you've got your mind on the bottom line. You're wondering how you can make that line move in the right way. What customer issues will you face, what staff issues will you face? Sometimes the issue of managing downsides take over from managing positive upsides.

Reflect on everything - the good and especially the bad. Remember those good things that made you feel like your business was truly achieving its mission? Do more of those. Do them in a bigger way. And the bad things - the things that flopped, the concepts that didn't take off? Either refine them or chalk them up as a loss and move on. Don't beat yourself up for trying something new.

Aspire Grant Cardone's book The 10x Rule - The Only Difference Between Success and Failure, advises that business owners stretch themselves and expand their thinking for what is possible in business. Instead of setting smaller goals so that you will be to attain them, he says you should set unrealistic goals, you should be unreasonable and you should ultimately push yourself past points you thought were imaginable. Because there's something pretty amazing about the human spirit, we often can do exponentially more than we give ourselves credit for.

So what is it that you've dared to dream of for your business? Are you ready to cross that 6 or 7 figure mark? Go for it!

Once you start thinking big, you'll automatically have to start ACTING big to catch up with your thoughts. Master 10x thinking; you'll begin seeing opportunities all around you - opportunities that you never even noticed before because your thinking wasn't big enough to compute how massive growth opportunities could factor into your success.

Create -  At the end of the day, if you want to refresh your business brand and hit the market in a way that will make your customers take notice, you have to get to work. You have to go into your creative zone - and create something new. You may come up with a new way of doing something, a new way of communicating yourself, or a new way of packaging your products. Creating may mean doing many thing but there is lots of support out there you can tap into not least industry suppliers you can mine there knowledge and experience and the BPIF!

Make your list of what you want to accomplish, but implement something.

Call Marcus Clifford on 0774 382 8806 to discuss how we can help you refresh your business and focus in the coming year.