21 January 2014

Key reasons to visit Ipex 2014

With just 10 weeks to go, Ipex 2014 (24-29 March) is shaping up to be the definitive international print event in 2014. As print and its role in the multi-channel marcomms industry continues to evolve, Ipex arrives at the perfect time to provide printers of all sizes with the key tools, knowledge and inspiration to ensure a profitable business now and in the future.  

Here are the key reasons why Ipex 2014 should be pencilled into the diaries of anyone involved with print:

• Ipex acts as a neutral platform for printers to compare the products and services of around 500 global manufacturers and suppliers in one place
• Visitors will be able to see live demonstrations of some the latest cutting edge technologies that are driving the regenerating print industry
• A comprehensive content programme will address the main issues that printers are facing today, with a plethora of insightful discussions and workshops to help attendees identify new business opportunities that will enable them to stand out from the crowd
• The World Print Summit, senior-level strategic thought leadership programme, will provide attendees with exclusive access to previously unheard content from industry experts on the trends and pitfalls revolutionising the industry
• Work forces from small to medium printers will receive the support required to ensure their businesses have all the fundamental structures and processes in place to be a success. This is provided via the practical workshops at the Ipex Master Classes, overseen by Print Future’s Neil Falconer, helping delegates to improve profits and streamline production efficiencies
• Once visitors have a blueprint to fine-tune their current print business, they have the opportunity to discover what the future of print holds. The Future Innovation zones showcase the printed products and technologies that are set for rapid expansion over the next few years including photo products, digital print on packaging, 3D printing and printable electronics. Meanwhile leading futurologist and author Richard Watson, speaking at the World Print Summit, will explore the immediate future of print to help printers make the right strategic decisions before forecasting the print industry’s development over the next 25 years
•  Enhancing the Ipex experience, the event now hosts a range of additional exciting new features – including Inspiration Avenue, Eco Zone and the Make Ready Challenge – that will inspire and generate new ideas, while championing the art of print within the communications landscape
• Networking is an essential component in making, developing and growing new business, and Ipex serves as the perfect forum for printers and suppliers from around the world to engage in mutually profitable discussions
• The rapid rise of digital channels has created a new dawn for the marketing communications world and presents a number of new business opportunities for forward-thinking printers. The co-located Cross Media Production event looks under the hood of cross media technologies and demonstrates how to implement a successful multi-channel marketing campaign with print at its heart
• Returning to London at its new home at the ExCeL exhibition centre, visitors will be able to immerse themselves within a state of the art venue in one of the greatest business capitals in the world, as well as embracing London’s iconic culture and world famous nightlife, making Ipex much more than just a vital business trip

Visitors can pre-register for free for both Ipex and Cross Media Production at www.ipex.org and www.cmpshow.com respectively.