First UK Automate Print user group will enable printers to learn how to implement an automated workflow through integration and capitalise on personalisation trend

Print industry user group Automate Print, a collection of the leading print solution providers is holding its first UK session, at the iconic Kia Oval cricket ground in London, 21st June, 2023.

The Automate Print collective, which consists of Infigo, PrintIQ, Enfocus, and Esko, was created as a platform to collaborate between print industry professions to learn how they can streamline their workflow, capitalise on personalisation and significantly reduce overheads with innovative technology.

The full day event will include interactive sessions and demonstrations as well as drinks and canape´s, on the rooftop terrace, for an evening of networking with industry peers. This follows the first highly successful Automate Print held at Top Golf in Las Vegas, in October 2022

The packed day begins with an introduction to each partner (and the part they play in the workflow), including a demonstration to show how an automated web-to-print workflow can be created when the platforms are fully integrated.

This will be followed by an interactive customer panel, Q&A sessions and individual breakouts with the four partners.

This means that attendees can see how the platforms work together but also gives them the opportunity to drill down into granular detail on the individual platforms.

The event will be hosted by personalisation expert, Richard Askam, the visionary behind Coca- Cola’s ground-breaking “Share a Coke” marketing campaign.

Richard said: “Personalisation is critical to consider as the print industry continues to evolve. Most consumers expect the ability to personalise their product or packaging, with the same turnaround time or faster. Automating your web-to-print workflow to accommodate this is imperative.”

In short the event will enable users to learn more about automation and integration, discover how their solutions can be integrated further, learn from other customers and get 1-1 time with their solutions provider in a casual setting.

So don’t miss out on this rare opportunity to speak to the decision makers that are shaping the future of web-to-print, discover how to fine tune your automated workflow and discuss the future features you’d like to see on the platforms you use daily.

Spaces are limited, so make sure you register now.

Greg Young, Head of Customer Success, Infigo, says: “I look forward to any opportunity to meet up with customers and partners but this is one I’m particularly excited about.

“To get all these experts and our users in the same room is an achievement in itself but to have the entire day for customers to ask whatever they want about the individual platforms is a highly unique opportunity.

“When we first held a similar event in Vegas last year, we were blown away by the feedback, so we’re highly excited that our UK and European customers will be able to get the same insight and grill the leading providers in print automation.

“The fact that there is such a variety of sessions, run by those that are the forefront of developing and integrating the platforms and driving print automation, I think we are all going to learn a lot about the current and future opportunities around web-to-print and where the industry is going.”

George Folickman, Sales Director, Phoenix Software, for Esko, says: “The key to any successful technology company is a keen awareness of the underlying challenges their customers face. More sophisticated automation and integration is required to enable the short runs and fast turnaround times being demanded of our industry, all while strictly managing their overhead.

“Yes, it takes investment, but when you integrate the right platforms, then all of this is possible. We can’t wait to hear more from our clients and how we can help them thrive in challenging conditions. It’s an honour to follow up our event in Las Vegas with our partners who all prioritise automation, open platforms, and connectivity - three drivers that we see as being a requirement for modern technology.”

Rachel Keenan, Channel Manager for DistributorX Solutions Ltd, the Enfocus distributor for the UK & Ireland, says: “The print businesses that have met the challenges over the last few years, have been the ones that have implemented and experimented with automation.

“When you have these different platforms that can be integrated, it reduces the need for re- keying information, cuts down on unnecessary phone calls and emails with clients, reduces errors across the workflow and speeds up the overall turnaround of jobs.