JICMAIL's Q4 2023 results will reveal that mail prompts an impressive 40% conversion rate between website visits and online purchases. Given the challenges faced by advertisers generally, and performance marketers specifically, mail has a vital role to play in turning around the fortunes of embattled UK brands.

A coherent test and learn strategy is crucial for maximising the impact of the mail channel. Along with the headlines from our Q4 results, join JICMAIL plus special guests for an overview of the powerful mail campaign measurement tools available to mail practitioners from buy side and sell side alike.