7 November 2012

Pentel Supports Marie Keating Foundation

Founded following the death of Marie Keating, mother of five including singer Ronan Keating, the charity educates men and women in relation to each of the key cancers:  breast, cervical, skin, lung, prostate, bowel and testicular.  The focus of its work is on cancers that are affected by lifestyle choices and early detection as key preventative measures.  With no government funding the Foundation relies on fundraising to provide its services, including public, workplace and schools awareness campaigns.

To support the Foundation Pentel is selling a special edition pink barrelled EnerGel Xm Retractable liquid gel roller pen with quick drying ink.  For every pen it sells Pentel will donate €0.30 to Marie Keating Foundation.

The product is particularly appealing to women, with its attractive pink barrel and comfortable rubber finger grip.  The EnerGel ink is ideal for both right and left-handed writers as it dries quickly, reducing the likelihood of smudging as hands move across the paper.

Available to trade customers in a 24-piece counter display or a single piece blister card, the pen is ideally packaged to optimise impulse purchasing in-store, especially at till point.

Pentel’s nominated agent in Ireland, Petit Pop Agencies, will be calling on customers to raise awareness of this important new opportunity to help Pentel support Ireland’s foremost charity.
Wendy Vickery, Marketing Manager for Pentel, said, “We are very excited to be able to support Marie Keating Foundation through sales of our EnerGel pen. Marie Keating Foundation has such a high profile in Ireland and with the commitment and enthusiasm of our agent, Petit Pop, we’re confident that we will be able to raise valuable funds for the charity.”

Lillian McGovern, Chief Executive Officer of Marie Keating Foundation, said, “The Foundation is delighted to be involved with Pentel in this partnership arrangement for the next year.  We hope that it will be successful from both an awareness and fundraising perspective, helping the Foundation continue to provide its much needed services.”

Customers interested in finding out more about Pentel’s special edition pink barrelled EnerGel pen in support of Marie Keating Foundation should contact Shay Howlin, Petit Pop Agencies at [email protected]