Are you a senior marketer or media planner tasked with linking ROI to your lead-generation campaigns? Join Royal Mail MarketReach for a lively debate with a panel of industry leaders. Discover new metrics that measure the impact of mail within the marketing mix.

Discover new metrics that measure the impact of mail within the marketing mix

These are challenging times for measuring media effectiveness. Every marketer has to justify their budgets and media choices, whether direct marketing, digital or broadcast. Direct mail is the original accountable medium. 

At Royal Mail MarketReach, in collaboration with TNS Kantar we’ve undertaken an exploratory study that takes a closer look at how the impact of direct mail is measured. Early results show that impact extends far beyond a thud on the doormat.   

In fact mail is shared around the home 20% of the time, and on average, a single mail piece seems to generate around 5 impressions.

On October 31st we’ll be announcing the results of this study. 

Be the first to discover new metrics to help you truly measure the reach and frequency of your direct mail campaigns.

These results could permanently change how you think about, plan and measure mail.

WHO SHOULD ATTEND:

C suite marketers and media planners

SPEAKERS

Chair:  Jonathan Harman, MD, Royal Mail MarketReach

Panellists: 

Will Galgey, CEO, Kantar TNS

Dave Brennan, Founder, Media Native

Simon Calvert, Chief Strategy Officer, Lida 

WHEN AND WHERE

October 31st 1.30pm:  light lunch followed by panel discussion and networking

BAFTA, 195 Piccadilly, London W1J 9LN

BOOK YOUR FREE PLACE NOW at www.royalmail.com/effectiveness