1 August 2013

BPIF and Neopost 'Profit from Post' Forum provides interesting insight into mailing opportunities for printers

Successful BPIF and Neopost Forum in Bristol

The BPIF in conjunction with BPIF associate member Neopost put on a really informative "Profit from Post" Forum at the Neopost's regional offices in Bristol. The Forum was designed to give members information and an opportunity to discuss and decide whether mailing is an area which they should invest in. There was also plenty of knowledge shared to help those already involved with mailing to extend their offering, or certainly improve their current offering.

The Forum covered the generic but also very important business of how to maximise the value of print for the client - this is especially important when dealing with direct mail. When the client pays for both print and post it is vital to ensure the print looks great and the data is absolutely correct and focused to the target audience. The Forum covered cross media opportunities and how to help the client measure ROI on print campaigns, both really important areas for the Industry to develop.

If this interests you then please do get in contact.