National Apprenticeship Week (NAW), coordinated by the National Apprentice Service, took place on the 14 – 18 March. This week celebrated apprenticeships and their positive impact on individuals, businesses and the wider economy. The BPIF is proud to support NAW and aims to give a voice to apprentices within the print industry through the BPIF Apprentice Council. During NAW 2016, the BPIF Apprentice Council members visited schools and colleges to meet future apprentices and encourage other students to take up an apprenticeship in order to meet their full potential. There is an apprenticeship to suit everyone, and it is a worthwhile alternative to university or going straight into work.

Dundee & Angus College students create an animated video showing what a print apprenticeship can offer.

For National Apprenticeship Week the BPIF partnered with a team of 8 students from Dundee & Angus College; all undertaking an HND in Computer Arts and Design: Digital Arts; an animated film course to produce a video to show what a print apprenticeship can offer.

The students drew inspiration from 'Family Guy' and Japanese animation to create the characters Max, Yasmin and Yan who attend a careers fair to hear about what a career in the printing industry could offer them.

The video highlights the variety of career options available in print, the sustainability of the industry, as well as explaining how an apprenticeship can save money and expose a student to a variety of roles. Ursula Daly, BPIF Programme Director stated 'It has been a pleasure working with the students at Dundee & Angus College, their creativity and enthusiasm for this project has been fantastic. I hope it will encourage school leavers to consider a career in print'. The video will be sent to over 123,000 teachers, career advisers and students throughout National Apprenticeship Week in addition to being sent to MPs and Lords asking for their continued support of apprenticeships.

The BPIF will also be encouraging their membership to share the video with local schools, and hope that the whole industry will do the same.