4 September 2018
The Power of Print Marketing
There is no denying that we live in a digital world. The Internet has changed the way we go about our daily lives. It has certainly changed the way we market our businesses. However, this does not mean that print marketing is redundant. In fact, quite the opposite is true. A successful marketing campaign needs to contain a mix of both offline and online methods. Read on to discover why print is still powerful for both private and public sectors.
Make a bigger impact with print marketing
One of the main benefits associated with print marketing is the fact that it is tangible. You can pick up a leaflet or brochure, so it engages more of the senses, making it more memorable and creating a bigger impact. Print marketing is also less intrusive. If a business postcard is placed through the letterbox, you can look at it at a time that is convenient for you. The same cannot be said for Internet banners and pop-ups. Plus, we all know how distracting and irritating endless streams of promotional emails can be! For private businesses looking to secure custom, print marketing has a big impact.
Make your business seem more personable
Print marketing also makes your business seem more personable. It reminds people that you are the face behind your company. This is beneficial for both public and private businesses, as it helps to build more loyal relationships with customers, and it also helps you to build your brand image and your authority in your industry.
Enhance your brand
In terms of branding, print gives you the platform to ensure your brand is a strong and effective one. This is because it encourages you to consider how well your visual design translates across various media channels. Yes, your logo may look good on a monitor, but how well would it appear in paper and ink? It ensures you create a brand that stands out and is effective no matter the medium that is being used. This is the only way to generate a sustainable company image.
As you can see, print marketing is still very much relevant today. This is because it possesses a number of qualities that online marketing does not have, and never will. To achieve advertising success today, the perfect mixture of offline and online methods are needed.
12 December 2019
Access the latest edition of the Economic Newsletter for the European Printing Industry for information on industry turnover, paper consumption, as well as pricing data for paper, pulp, recovered paper and energy.
8 January 2020
Further information on UK paper and board demand available to BPIF members from EMGE - paper industry consultants.