A glimpse into the future of marketing - and the surprising role of print

Sappi, the South Africa headquartered manufacturer of pulp, paper and packaging products, together with global data analytics consultancy Kantar, have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.

Find out:

Practical ways to maximise your marketing ROI - and stand out from the competition.
How to create campaigns that are agile and responsive - as well as authentic and trusted.
Why sustainability is more than the next big thing - and how to market in ways that contribute to the circular economy.

The survey shows:

ROI is a top-three KPI for marketers acros Europe and the US.
96% of marketers believe that agile and flexible marketing will be key over the next 12 months.
Marketers see sustainability as the most important trend of the next 12 months.

Go to the Sappi website (link below) to request your free printed copy of the Sappi/Kantar report.

Downloads

Request your free copy on the Sappi website Go

Share this page

< >

Most Read

Intergraf Economic News (Paper Prices) - March 2024

18 March 2024

Access the latest edition of the Economic Newsletter for the European Printing Industry for data on paper consumption, and pricing data for pulp, paper and recovered paper. Data for packaging papers and board is also available with this edition.

STUDY EXPOSES HIGH COST OF PHARMACIES PRINTING MEDICAL INFORMATION LEAFLETS

7 March 2024

Intergraf welcomes the release of a study by our partner MLPS (Medical Leaflet = Patient Safety), a subgroup of the European Carton Manufacturers Association (ECMA) shedding light on the potential economic costs associated with the proposed use of Print on Demand (PoD) leaflets in the pharmaceutical legislation revision.

For more information please contact:

Kyle Jardine

0289 002 0135

[email protected]