1 December 2021
A glimpse into the future of marketing - and the surprising role of print
Sappi, the South Africa headquartered manufacturer of pulp, paper and packaging products, together with global data analytics consultancy Kantar, have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.
Find out:
- Practical ways to maximise your marketing ROI - and stand out from the competition.
- How to create campaigns that are agile and responsive - as well as authentic and trusted.
- Why sustainability is more than the next big thing - and how to market in ways that contribute to the circular economy.
The survey shows:
- ROI is a top-three KPI for marketers acros Europe and the US.
- 96% of marketers believe that agile and flexible marketing will be key over the next 12 months.
- Marketers see sustainability as the most important trend of the next 12 months.
Go to the Sappi website (link below) to request your free printed copy of the Sappi/Kantar report.
DownloadsPay Review Data, Wage Benchmarking and Cost of Living – FEB 2024 UPDATE
14 February 2024
We have collated data from multiple sources that should be useful for BPIF members that are approaching internal pay reviews, and/or are having a closer look at their pay and benefits structure. The datafile, first published in February 2023, has been updated with the latest available data - and additional content on factors exerting pressure on pay settlements in 2024.
Slight recovery of output and orders falls short of expectations in Q4 - confidence concerns mount in 2024
22 February 2024
Performance in the UK's printing and printed packaging industry did improve in Q4, as far as output and orders are concerned. However, it didn't come close to what would historically be considered the seasonal norm, nor quite match the subdued expectations for Q4.
The BPIF is the printing industries champion. By becoming a member you join a diverse and influential community. We help you solve business problems, connect you to new customers and suppliers and make your voice heard in government.
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