1 December 2021
A glimpse into the future of marketing - and the surprising role of print
Sappi, the South Africa headquartered manufacturer of pulp, paper and packaging products, together with global data analytics consultancy Kantar, have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.
Find out:
- Practical ways to maximise your marketing ROI - and stand out from the competition.
- How to create campaigns that are agile and responsive - as well as authentic and trusted.
- Why sustainability is more than the next big thing - and how to market in ways that contribute to the circular economy.
The survey shows:
- ROI is a top-three KPI for marketers acros Europe and the US.
- 96% of marketers believe that agile and flexible marketing will be key over the next 12 months.
- Marketers see sustainability as the most important trend of the next 12 months.
Go to the Sappi website (link below) to request your free printed copy of the Sappi/Kantar report.
Downloads
Driving effectiveness with Direct Mail
1 December 2021
This report, developed by WARC in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix. It takes a fresh look at what direct mail can offer in today's world, in the context of changing consumer behaviours post-Covid and technology innovations, and explores the best strategies for measuring the effectiveness of direct mail campaigns.
A glimpse into the future of marketing - and the surprising role of print
1 December 2021
Sappi and Kantar have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.
