1 December 2021
Driving effectiveness with Direct Mail
As we manage our way through an unpredictable pandemic, our choice of marketing channels is paramount to both optimise results and drive customer value. Now is the most important time to deliver effectiveness.
In association with marketing intelligence experts, WARC, Royal Mail Marketreach have developed a report that analyses case studies from successful UK campaigns using direct mail, as the lead media and in the media mix. It takes a fresh look at the benefits of direct mail in today's world. With more people working from home post-Covid and the rise of ecommerce, consumption habits have changed. As a result, the physical impact of direct mail in an increasingly digital world can be a game changer for brands.
The report re-evaluates the unique role of direct mail in the marketing mix. It demonstrates how the channel is helping brands to deliver ROI and sustained growth as well as the many creative, digital integration and measurement possibilities it offers. The whitepaper also includes media effectiveness case studies from brands such as Sky, IKEA, Jaguar Land Rover, Direct Line and more.
Download the full report on the link below.
DownloadsPay Review Data, Wage Benchmarking and Cost of Living – FEB 2024 UPDATE
14 February 2024
We have collated data from multiple sources that should be useful for BPIF members that are approaching internal pay reviews, and/or are having a closer look at their pay and benefits structure. The datafile, first published in February 2023, has been updated with the latest available data - and additional content on factors exerting pressure on pay settlements in 2024.
Slight recovery of output and orders falls short of expectations in Q4 - confidence concerns mount in 2024
22 February 2024
Performance in the UK's printing and printed packaging industry did improve in Q4, as far as output and orders are concerned. However, it didn't come close to what would historically be considered the seasonal norm, nor quite match the subdued expectations for Q4.
The BPIF is the printing industries champion. By becoming a member you join a diverse and influential community. We help you solve business problems, connect you to new customers and suppliers and make your voice heard in government.
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