PLASTIC PACKAGING TAX (PPT) IS NOW IN FORCE - GET READY NOW

 
Industry News

Home / Industry News
News > News Article

1 December 2021

Driving effectiveness with Direct Mail

Driving effectiveness with Direct Mail

As we manage our way through an unpredictable pandemic, our choice of marketing channels is paramount to both optimise results and drive customer value. Now is the most important time to deliver effectiveness.

In association with marketing intelligence experts, WARC, Royal Mail Marketreach have developed a report that analyses case studies from successful UK campaigns using direct mail, as the lead media and in the media mix. It takes a fresh look at the benefits of direct mail in today's world. With more people working from home post-Covid and the rise of ecommerce, consumption habits have changed. As a result, the physical impact of direct mail in an increasingly digital world can be a game changer for brands.

The report re-evaluates the unique role of direct mail in the marketing mix. It demonstrates how the channel is helping brands to deliver ROI and sustained growth as well as the many creative, digital integration and measurement possibilities it offers. The whitepaper also includes media effectiveness case studies from brands such as Sky, IKEA, Jaguar Land Rover, Direct Line and more.

Download the full report on the link below.

Downloads
WARC Direct Mail Effectiveness Report2021 - Size: 5.6Mb Download
Share this page
Most Read

Intergraf Economic News - July 2022Intergraf Economic News - July 2022

8 July 2022

Access the latest edition of the Economic Newsletter for the European Printing Industry for data on industry turnover, energy prices, paper consumption and pricing data for pulp, paper and recovered paper.

More health professionals to be able to certify fit notesMore health professionals to be able to certify fit notes

30 June 2022

From 1 July 2022, nurses, occupational therapists, pharmacists and physiotherapists will be able to legally certify fit notes, reducing pressure on doctors, including GPs, who are struggling with capacity amid a backlog of treatment requests owing to the pandemic.

For more information please contact:
Kyle Jardine
Kyle Jardine
0289 002 0135