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1 December 2021

Driving effectiveness with Direct Mail

Driving effectiveness with Direct Mail

As we manage our way through an unpredictable pandemic, our choice of marketing channels is paramount to both optimise results and drive customer value. Now is the most important time to deliver effectiveness.

In association with marketing intelligence experts, WARC, Royal Mail Marketreach have developed a report that analyses case studies from successful UK campaigns using direct mail, as the lead media and in the media mix. It takes a fresh look at the benefits of direct mail in today's world. With more people working from home post-Covid and the rise of ecommerce, consumption habits have changed. As a result, the physical impact of direct mail in an increasingly digital world can be a game changer for brands.

The report re-evaluates the unique role of direct mail in the marketing mix. It demonstrates how the channel is helping brands to deliver ROI and sustained growth as well as the many creative, digital integration and measurement possibilities it offers. The whitepaper also includes media effectiveness case studies from brands such as Sky, IKEA, Jaguar Land Rover, Direct Line and more.

Download the full report on the link below.

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WARC Direct Mail Effectiveness Report2021 - Size: 5.6Mb Download
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Driving effectiveness with Direct MailDriving effectiveness with Direct Mail

1 December 2021

This report, developed by WARC in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix. It takes a fresh look at what direct mail can offer in today's world, in the context of changing consumer behaviours post-Covid and technology innovations, and explores the best strategies for measuring the effectiveness of direct mail campaigns.

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Sappi and Kantar have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.

For more information please contact:
Kyle Jardine
Kyle Jardine
0289 002 0135