October 2019
Busting the Myths - Two Sides research report
A study of consumer perceptions and attitudes towards print and paper.
A European survey of 6,000 consumers was commissioned by Two Sides and carried out by independent research company Toluna in February 2019.
This report explores the myths about print and paper's environmental impact, as well as dispelling the common misconception that consumers no longer refer reading in print or receiving paper communications from their service providers.
KEY FINDINGS
Environmental Perceptions
• Only 10% of Europeans believe European forests have been increasing in size
• Only 20% of consumers believe the European paper recycling rate exceeds 60%
• Wood is considered the most environmentally-friendly material, followed by glass and paper
• Electronic devices are considered to be the second-worst product for the environment, only narrowly behind plastic
Reading Preferences
• 69% of consumers believe print is the most enjoyable way to read books
• 61% find printed magazines most enjoyable and 54% prefer printed newspapers
• 48% are concerned the overuse of electronic devices could be damaging to their health
• 45% believe they spend too much time on electronic devices
Consumer Choice
• 78% of consumers believe they have the right to choose how they receive communications (printed or electronically) from their banks and other service providers
• 76% believe they have the right to revert back to paper options after choosing digital
• 62% believe they should not be charged for receiving paper bills and statements
Download the full report from the Two Sides website using the link below.
DownloadsIntergraf Economic News (Paper Prices) - March 2024
March 2024
Access the latest edition of the Economic Newsletter for the European Printing Industry for data on paper consumption, and pricing data for pulp, paper and recovered paper. Data for packaging papers and board is also available with this edition.
STUDY EXPOSES HIGH COST OF PHARMACIES PRINTING MEDICAL INFORMATION LEAFLETS
March 2024
Intergraf welcomes the release of a study by our partner MLPS (Medical Leaflet = Patient Safety), a subgroup of the European Carton Manufacturers Association (ECMA) shedding light on the potential economic costs associated with the proposed use of Print on Demand (PoD) leaflets in the pharmaceutical legislation revision.