December 2021
A glimpse into the future of marketing - and the surprising role of print
Sappi, the South Africa headquartered manufacturer of pulp, paper and packaging products, together with global data analytics consultancy Kantar, have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.
Find out:
- Practical ways to maximise your marketing ROI - and stand out from the competition.
- How to create campaigns that are agile and responsive - as well as authentic and trusted.
- Why sustainability is more than the next big thing - and how to market in ways that contribute to the circular economy.
The survey shows:
- ROI is a top-three KPI for marketers acros Europe and the US.
- 96% of marketers believe that agile and flexible marketing will be key over the next 12 months.
- Marketers see sustainability as the most important trend of the next 12 months.
Go to the Sappi website (link below) to request your free printed copy of the Sappi/Kantar report.
Downloads
Intergraf Economic News - April 2022
April 2022
Access the latest edition of the Economic Newsletter for the European Printing Industry for data on industry turnover, energy prices, paper consumption and pricing data for pulp, paper and recovered paper.
Smithers report identifies growth segments and technologies for digital printing market
April 2022
In 2032 digital print will account for almost a quarter of the global value of all print and printed packaging by value, worth $230.5 billion. The Future of Digital Printing to 2032 provides a detailed, long-term assessment of global digital printing.
