UK printing industry moves closer to pre-Covid levels as recovery gathers strength in Q3
Growth to continue in Q4 amidst mounting supply constraints and cost pressures.
The UK printing and printed packaging industry continues to rebound - a majority of companies improved their performance in Q3, and many expect to see further improvements in Q4. The Covid-19 outbreak hit at the end of Q1, Q2 bore the brunt of the impact and whilst Q3 exhibited a recovery, of sorts, Q4 experienced a halt on that recovery path and Q1 saw some moderate improvements as an equilibrium was achieved between the ups and the downs. It has taken until Q2 this year for significant improvements in workloads to come through, now the Covid-19 lockdown restrictions are being lifted and more of the economy is opening-up. As expected Q3 has experienced continued growth and increased activity levels; this trend is forecast to continue in Q4 - despite challenges in the supply chain and significant input price inflation.
The latest Printing Outlook survey reveals that 59% of printers managed to increase their output levels in the third quarter of 2021. A further 33% were able to hold output steady, whilst the remaining 8% suffered a decline in output. The resulting balance (the difference between the ups and the downs) was +51, a slight improvement from +45 in Q2, and well above the Q3 forecast (+37). The largest reported output balance for 14 years shows that the printing and printed packaging industry is recovering following a lengthy spell of curtailed production.Downloads
This report, developed by WARC in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix. It takes a fresh look at what direct mail can offer in today's world, in the context of changing consumer behaviours post-Covid and technology innovations, and explores the best strategies for measuring the effectiveness of direct mail campaigns.
Sappi and Kantar have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.