Intergraf Market News - 9 September 2021
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This report, developed by WARC in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix. It takes a fresh look at what direct mail can offer in today's world, in the context of changing consumer behaviours post-Covid and technology innovations, and explores the best strategies for measuring the effectiveness of direct mail campaigns.
Sappi and Kantar have surveyed more than 1,200 marketing specialists across Europe and the US - to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.