Is GDPR (the General Data Protection Regulation) the end of marketing as we know it?  Does the prospect of massive fines for getting things wrong mean you are frightened to communicate with potential customers?

Don’t panic! GDPR is not the end of the world. In fact, complying with the new rules could make your marketing communications more effective. This one-day course will show you how to find new business opportunities through using GDPR to benefit your marketing strategy. 

By the end of the day you will be wondering why you ever thought GDPR was a problem.

Can I send this email? Do I need permission? What about direct mail? Can I do telephone selling?

GDPR touches just about every aspect of marketing communications but it really is not the problem that many people suggest. Good marketing – getting the right messages to the right people at the right time and through the right media – is still not just possible but maybe even improved by complying with the law.

We will show you what permission you need (if any!) from the people you want to communicate with. We’ll show you how to gain that permission and then manage it. And while we will talk about the law, we’ll be far more focused on effective marketing. After all, if people have given you permission to tell them about your products and services, aren’t they far more likely to buy than anyone else?