In an era of profound technology-driven innovation, the imperative to continuously ‘test and learn’ is more essential than ever. This is a key take out from the IPA’s work on measurement frameworks led by the Effectiveness Leadership Group, which will be revealed at this year's IPA Effectiveness Conference on Wednesday 9th October. 

Join JICMAIL to dive deeper into the experimentation challenge, at their partner event held virtually on Monday 21st October at 12.00. 

JICMAIL will be joined by the IPA’s lead author of the report, Simeon Duckworth who will present the headlines on experimentation and Ian Gibbs, JICMAIL's Data Leadership and Learning Director who will also draw on recent work on effectiveness from the DMA through their Value of Measurement and Value of Creativity reports. They will be joined by a guest speaker where the application of test and learn is part of their day-job, to build the conversation around the real world practicalities of consistent experimentation, offering hints and tips to making this happen within pressured campaign cycles.