17 December 2014

A new lease of life for print

Monday 3 November saw the annual Print Power and Two Sides seminar in association with The Stationers' Livery Company. 120 delegates heard from a series of industry-leading experts how innovative applications are giving print a renewed lease of life, re-affirming print's position as a powerful medium within the communications mix that can stimulate response rates and return on investment. 

The Seminar highlighted reasons for optimism for print and centered on the creative applications of integrating print into multi-channel campaigns. The unique tactile strengths of paper and its ability to cut through the increasingly congested digital world continues to demonstrate that print still has a bright future. 

Kantar Media research shows that overall media readership (print & digital) has increased by 6%, dispelling the myth that young people in particular are not interested in what's going on in the world.. The research also found that consumers have a greater trust and confidence in printed media. In fact, people spend 90% more time looking at a printed newspaper than an online edition.  

A consolidated summary of the day and speaker presentations from the event are now available. http://www.twosides.info/Autumn-seminar-2014 

Two Sides and Print Power campaigns promote the effectiveness and sustainability of print media. For more details or to become a member and support these campaigns, visit www.twosides.info or call 01327 262920