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Some of our speakers:
Jon Bailey
Gavin Shore
Gavin has overall responsibility for creative output at Jaywing. He’s developed an affinity for ideas and creating brand communications that, like any good story, can move and captivate people to take them on a journey. Gavin has an infectious passion to lead creative teams along with the humility to understand that what truly matters isn’t who creates the idea but what it can achieve.
Mitch Vidler
Mitch plays a vital role in helping clients get the most out of digital – turning their data into actionable creative insights whilst enhancing the profitability of their assets. He is responsible for digital projects for a variety of clients, overseeing digital analysis, targeting and product development.
Jamie Cregan
Jamie is Research & Planning Director at MC&C. He focuses on applying breakthrough customer insight for clients. His passion lies in using ideas from fields such as economics, psychology and sociology to gain original insight and perspective on the communication challenges clients face and to provide innovative solutions.
3 February 2016
Visual Media Conference 2016
CDi Yorkshire – a special interest group of the BPIF – announces a diverse and exciting line up for the 2016 Visual Media Conference.
The Visual Media Conference (VMC) is a one-day event that provides a vivid insight into marketing communications. Returning to The Rose Bowl in Leeds on Tuesday 22 March, this truly innovative, inspiring and multisensory event is sure to be a sell-out.
Targeted at individuals in the creative, digital, print and packaging industries, the VMC aims to address the effectiveness of communication channels through discussing the construct of an integrated marketing campaign, exploring how these channels work and what works best.
Visual media embrace all the tools available to take the customer on a journey from awareness to purchase. The conference has gathered leading authorities in each specialism to show with powerful case studies how each element drives the journey. (See some of the speakers below.) There will be opportunities to debate, to challenge and to learn. There will also be some surprises, including a multi-sensory brand campaign that will stimulate delegates’ senses.
Robert McClements, Chief Executive of CDi (Creative and Digital Industries) Yorkshire, said, “There is a real sense of confidence in the creative and digital industries in the region. The sell-out success of VMC last year was swiftly followed by calls for a repeat from delegates and sponsors. In response, VMC 2016 will lift the event to a new level. CDi Yorkshire has been working to develop and promote the sector, and is emerging as the ‘go to’ organisation. It has been helping to secure funding, create more job opportunities and providing advice for the burgeoning sector.”
Whether you are a brand owner or a communications consultant, the VMC will expand your knowledge by providing you with a transferable toolbox to renovate your operations, speed up your projects and get ahead of the competition.
This conference is free to attend. Book your place here
Some of our speakers:
Jon Bailey
Managing Director, ProCo
Jon Bailey has over 20 years’ experience of cutting edge digital print technology. He sits on the global advisory council for digital technology and is a founding member of Dscoop, the world’s largest digital print user group with over 7,000 members. Jon’s passion for print, combined with his approach to leadership and culture, ensure an engaging and interesting look at the world of marketing operations.
Once a local traditional print company in Sheffield, ProCo has been transformed into a 140 strong marketing operations business which is recognised as one of the world’s most innovative print production facilities.
Gavin Shore
Creative Director, Jaywing
Gavin has overall responsibility for creative output at Jaywing. He’s developed an affinity for ideas and creating brand communications that, like any good story, can move and captivate people to take them on a journey. Gavin has an infectious passion to lead creative teams along with the humility to understand that what truly matters isn’t who creates the idea but what it can achieve.
Mitch Vidler
Head of Digital Analysis, Jaywing
Mitch plays a vital role in helping clients get the most out of digital – turning their data into actionable creative insights whilst enhancing the profitability of their assets. He is responsible for digital projects for a variety of clients, overseeing digital analysis, targeting and product development.
Jamie Cregan
Research and Insight Director, MC&C
Jamie is Research & Planning Director at MC&C. He focuses on applying breakthrough customer insight for clients. His passion lies in using ideas from fields such as economics, psychology and sociology to gain original insight and perspective on the communication challenges clients face and to provide innovative solutions.
His main interests lie in what motivates consumers to interact with companies and in finding either new audiences for companies to attract or new ways to interact with current customers. MC&C deliver campaigns which are focused on performance, creating and maintaining growth, using business modelling, data analytics and media planning.
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