25 August 2016
Customer Preferences at Different Life Stages
We know that people of all ages read and respond to mail. But as their lives change, they respond in different ways, with important implications for brands, institutions and other organisations.
Does the twenty-six year old living at home with mum and dad have a different perception of mail than a twenty-six year old with a young baby? Of course.
The resulting report analyses the evolving role of mail at different life stages, providing valuable insight and recommendations for advertisers who want to get the most from mail as people grow and change.
To download the free report from Royal Mail on the life stages of mail, please click here.
Intergraf Economic News (Paper Prices) - March 2024
18 March 2024
Access the latest edition of the Economic Newsletter for the European Printing Industry for data on paper consumption, and pricing data for pulp, paper and recovered paper. Data for packaging papers and board is also available with this edition.
STUDY EXPOSES HIGH COST OF PHARMACIES PRINTING MEDICAL INFORMATION LEAFLETS
7 March 2024
Intergraf welcomes the release of a study by our partner MLPS (Medical Leaflet = Patient Safety), a subgroup of the European Carton Manufacturers Association (ECMA) shedding light on the potential economic costs associated with the proposed use of Print on Demand (PoD) leaflets in the pharmaceutical legislation revision.
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