15 March 2016

Dundee & Angus College students create an animated video to encourage school leavers to consider a print apprenticeship

For National Apprenticeship Week the BPIF have partnered with a team of 8 students from Dundee & Angus College; all undertaking an HND in Computer Arts and Design: Digital Arts; an animated film course to produce a video to encourage school leavers to consider an apprenticeship in print.

The students, who were very recently at school themselves, drew inspiration from 'Family Guy' and Japanese animation to create the characters Max, Yasmin and Yan who attend a careers fair to hear about what a career in the printing industry could offer them.

The video highlights the variety of career options available in print, the sustainability of the industry, as well as explaining how an apprenticeship can save money and expose a student to a variety of roles.

Ursula Daly, BPIF Programme Director stated "It has been a pleasure working with the students at Dundee & Angus College, their creativity and enthusiasm for this project has been fantastic. I hope it will encourage school leavers to consider a career in print".

The Dundee & Angus College Computer Arts & Design programme lecturer, Ewan Smith, said, "Working with the BPIF on this project has been a most rewarding and valuable experience for our students, giving them a real taste of working with a live client within the industry. This early experience will be of huge benefit to them as they begin their careers after graduation."

The video will be sent to over 8,000 teachers throughout National Apprenticeship Week in addition to being sent to MPs and Lords asking for their continued support of apprenticeships. The BPIF will also be encouraging their membership to share the video with local schools, and hope that the whole industry will do the same.

To view the video and what else the BPIF are doing for National Apprenticeship Week 2016 go to www.britishprint.com/NAW2016