Royal Mail's MarketReach are dedicated to helping advertisers, agencies and print channel partners to use mail successfully across every sector, audience and mail type.

They do this by supporting clients to ensure they achieve the best use of mail and door drops.

Even though they're a media owner, MarketReach is a unique specialist unit and position themselves alongside Thinkbox, RAB and IAB.

This workshop aims to enable delegates to understand the most up to date direct mail best practice ideas and to forensically explore creative opportunities. It will introduce delegates to a number of tools and insights to enable richer conversations with clients, adding more consultative value. 

Who is the course for?

• New employees to the print industry
• Existing and potential producers of direct mail

What will you get out of it?

Attending this workshop is a fantastic way of developing the knowledge of your employees (new or experienced) within the printing industry. It will be delivered by the 3rd largest media owner, MarketReach. Attendees will take away knowledge of the role that mail plays in modern life and details of how consumers interact with direct mail. The agenda below gives full details: 

Agenda

10:00 - 10:10 - Introductions 

10:10 - 10:40 - Market Insight - Media Specialist

• A quick overview of the capabilities from MarketReach
• Mail and Digital - How the combination of mail and email is greater than the sum of the parts
• The Private Life of Mail - Combining ethnographic and neurological research to understand the role of mail in modern lives

10:40 - 11:10 - Eye Tracking - Media Specialist

• How consumers interact and deal with direct mail
• Best practice pack design

11:10 - 12:15 - Through the Mail Box - Creative review of competitor mail packs 

• Interactive review of agreed acquisition / CRM mail packs
• Open discussion on what works, what doesn't and what can be adopted/adapted to improve current practice
• Using an on-line eye tacking analysis system to identify which elements of your current mail pieces grab the reader's attention during the critical first few seconds
• Review findings

12.30 -  Lunch

This workshop is only open to BPIF Members, delegate rate per person £25 plus VAT.

To book your place please click here