Our industry's challenge remains to promote the use and effectiveness of print to a new generation of marketers, and reassure paper users everywhere that print and paper is a sustainable means of communication.

Our industry faces new legislation, GDPR, General Data Protection Regulation, coming into effect in 2018 to strengthen and unify data protection for consumers within the European Union. 

Is this an opportunity or threat for the print and paper industry? It will have major ramifications on marketing strategies for both brands and agencies.

With this background, Print Power and Two Sides would like to invite you to an important knowledge event in Daventry. Find out how this will impact our industry, your business, and the tools and resources available to help your business and sales teams promote print.

Speakers/ Agenda

Informed Consent and Trust

Jason Cromack, late of DST and Lateral, and now of MyLife Digital, will explain the potential impacts of the new GDPR regulation. Is this an opportunity for print? Are you able to advise and help your clients? And is your own business ready? 

New Opportunities for Delivered Mail

Mark Davies, Managing Director, Whistl will explain why Door Drop media has grown and, from research, the return on investment delivered mail delivers.

Protecting the Consumers Right to Choose Mail

Judith Donovan heads the mail Keep Me Posted campaign and Royal Mail Strategic Mailing Partnership, and will explain how the campaign engages government and industry that consumers have a right to receive printed mail.

Marketing Resources, Tools and Working Together

Print Power and Two Sides will explain the tools and resources the campaigns have developed to help your business and sales teams promote print. They have generated all the content you need for your annual marketing and social media campaigns.

With an overview of their Greenwash work, tackling organisations who make untruthful statements about the environmental impacts of print and paper, and wider activities, they explain how our industry collectively must continue to promote the effectiveness and sustainability of print media.

Our industry is undergoing a period of intense change. The Two Sides and Print Power campaigns are a unique coming-together of all the print media value chain to ensure that print media remains a vital part of the media landscape.